Boohoo AW’13 Press Day London

Varsity Jacket, Chicago Cubs Merchandise Store // Sweater (altered), Penneys/Primark // Jeans (altered), Hollister //Shoes & Shoes, Asos // Bag, Fossil // Watch, Michael Kors // Jewellery, Topshop
This season it’s all varsity jackets, rolled up jeans and platforms, but what trends does AW’13 hold in store for all us fashion enthusiasts? I shared with you all last week that I had been invited over to London by Boohoo to attend their AW’13 Press Day. I was so pleased to be invited and excited to attend, the event was so much fun and we were all treated so well. There was a photographer to take some fun shots to hang on a super cool fence where everyone shared their thoughts on the collection (pictured below), a nail bar, a great lunch, great banter and of course one amazing collection.Above is what I wore to the event and here is what is coming up on this Autumn..
Boohoo AW’13
AW’13 presents the third Boutique collection for Boohoo, rich contrasting textures, threaded metallics and sequins prevail
Gorgeous vintage inspired jewellery and the perfect heels for next season
Urban English Trend, English heritage chic with younger city influences, country shearling yet with city embellishment
The epitome of Boohoo.. The Rebel Trend is rock chick ready, nothing is boring in this trend, think studs, rock tees and leather
Future Sports takes sports luxe to another level, think structured silhouettes, luxe fabrics, block colours and futuristic panelling of cobalt blue and hot pink
For those of you who cannot wait until Autumn here are some of my favourite pieces on at the moment..
Boohoo is your one stop shop for festival wear this Summer, these embroidered denim pieces are key this summer and are unlike any others on the high street at the moment
My personal favourites at the moment, I love these fringed black shorts, perfect for Summer yet team them with black tights in Winter. For shorts with a difference, Boohoo has a huge selection
Cocoon sleeves, structured silhouettes, Rock ‘n Roll glamour, luxe fabrics, contrasting fabrics and double layer coats, Boohoo has everything to offer this season. Skirts are getting longer, cropped tops become oversized and cocooned and their fabrics get richer. All of the pieces are of surprisingly great quality, despite the low price tag. The shearling gillet, pictured above, is so soft, the quality of shearling, fur, the leathers and luxe sportswear surpassed my expectations.
Boohoo is known for being fun and trendy and this season is no different, country wear is younger and more chic, sportswear is more futuristic and punk wear is more Rock ‘n Roll yet easy to wear. Yet again this season, Boohoo offers all of the trends but with their own fun, stylish and unique take on every piece.

Press Day attendees and their favourite pieces from the day

Thank you for a great day boohoo.. #boohooAW13
 For more see my Facebook and Instagram (@pennyandpolaroids) and Boohoo’s Official Instagram (@boohooofficial)
What do you think of the collection?



  1. May 10, 2013 / 5:55 pm

    so into your jacket and the heels make the look so chic!

  2. May 14, 2013 / 7:56 pm

    Great outfit! I love the heels 🙂 x

  3. August 22, 2015 / 8:59 pm

    I can tell from your leggings that you have wemocled fall darling :-)I can’t do it yet…cause i’ve done some summer sale shopping and the dresses have still the tags ahahah . And my coats are closed in the winter closet .Pink is great on you. And that food gave me some icecream cravings right now 🙂

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